The urgent need to develop South Africa's human resources in the public
service has been conceptualized in many policy documents. The underlying
objective of efforts to strengthen the human resources in the public sector, is the
delivery of effective services to the people of South Africa. In line with the
White Paper on the Transformation of the Public Service, 1995, the effective
mobilization, development and utilization of human resources are stressed as
important factors in the transformation of the public service because of their
contribution to individual and institutional capacity to ensure effective
governance. Financial resources are important in order to develop and sustain
the skills of the public servants; however, there is a tendency to cut the budget
for human resource development programmes. Alternative methods should be
developed to obtain additional sources of income.
Niemann-Struweg, Ilse; Meintjes, Corne; Grobler, Anske F.(Unit for Community Communication, Dept of Communication and Information Studies, University of the Free State, 2007)
The aim of this article is to investigate South African agencies’ ability to deliver excellent public
relations services to clients, as it is maintained that excellence can only be achieved by following a
Since the transition to democracy in 1994, the South African government has engaged
in a sustained programme of public financial management (PFM) reform across the
national, provincial and local spheres of government. ...
Lubbe, Berendien Anna(Unisa Press and Taylor & Francis, 2004)
Public relations is essentially a communications function concerned with relationships, image and image development and it is from this perspective that the subject is viewed. A literature survey of the use of public ...