This article celebrates the centenary of the University of Pretoria (UP) in 2008. The editors of Verbum et Ecclesia and HTS Theological Studies, the two theological journals associated with the Faculty of Theology at UP, reflect on the journals' historical roots, editorial focuses, distinctive features, subscription and language statistics and on their contribution to support the academic study of theology and related disciplines. The Faculty of Theology was founded in 1917 and celebrated its ninetieth birthday in 2007. The origin of its journals dates back to 1943. This article discusses the challenges that academic journals face in South Africa and undertakes strategic planning for the future. A concluding addendum, consisting of statistical diagrams with regard to the journals' profile during the last five years, illustrates the argument.