Letters that speak : framing experiential properties of type

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dc.contributor.author Rath, Kyle
dc.date.accessioned 2017-05-30T06:08:03Z
dc.date.available 2017-05-30T06:08:03Z
dc.date.issued 2016
dc.description.abstract Letterforms exhibit a great many structural differences across a plethora of assorted typefaces. Opting for the elegance of Chronicle’s charming characters over a bolder Bebas brigade for example, suggests that the structural complexity of each typeface strikes a remarkably particular tone. In my view, these complexities embodied by the letterform are under-explored in design discourse2 (van Leeuwen 2005:138). I maintain that typography is largely viewed as inherently linguistic – as dependant on the rhetoric of language. Furthermore, I believe that the visual manifestation of type is really a visual manifestation of language, of thought – a “true art”. In my experience as a designer and design educator, I have observed that the majority of typographic exploration is limited to the semantic quality of type, where the appropriateness of letterforms – changes in their structural composition – are qualified by the degree to which they promote and elevate the conceptual genius of either language, illustration or other forms of parerga. en_ZA
dc.description.department Visual Arts en_ZA
dc.description.librarian am2017 en_ZA
dc.description.uri http://www.imageandtext.up.ac.za en_ZA
dc.identifier.citation Rath, K 2016, 'Letters that speak : framing experiential properties of type', Image and Text, vol. 28, pp. 59-100. en_ZA
dc.identifier.issn 1020-1497
dc.identifier.uri http://hdl.handle.net/2263/60679
dc.language.iso en en_ZA
dc.publisher University of Pretoria, Department of Visual Arts en_ZA
dc.rights University of Pretoria, Department of Visual Arts en_ZA
dc.subject Non-linguistic typography en_ZA
dc.subject Experiential form en_ZA
dc.subject Conceptual metaphor en_ZA
dc.subject Synaesthesia en_ZA
dc.subject Reminiscent form en_ZA
dc.subject Intuitive form en_ZA
dc.subject Letterform en_ZA
dc.title Letters that speak : framing experiential properties of type en_ZA
dc.type Article en_ZA


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