Positioning of selected Middle Eastern airlines in the South African business and leisure travel environment
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Date
Authors
Surovitskikh, Svetlana
Lubbe, Berendien Anna
Journal Title
Journal ISSN
Volume Title
Publisher
Elsevier
Abstract
The study examines the positioning of four selected Middle Eastern airlines in the South African business and leisure travel environment. The positioning of the airline indicates how passengers rate the airline based on their expectations of that particular airline in terms of service quality attributes deemed important by passengers. Airline service quality attributes were grouped using factor analysis and positioning maps were generated based on statistically significant attributes of service, using a 3D centroid plot. The results suggest that passengers have different expectations of different airlines and that an airline's performance can be measured against these expectations, rather than against a standard set of service attributes.
Description
Keywords
Airline positioning, Service quality, Business travel, Leisure travel, South Africa
Sustainable Development Goals
Citation
Surovitskikh, S & Lubbe, B 2008, 'Positioning of selected Middle Eastern airlines in the South African business and leisure travel environment', Journal of Air Transport Management, vol. 14, no. 2, pp. 75-81. [http://www.sciencedirect.com/science/journal/09696997]