Client relationship marketing in the provision of animal health information : implications for librarians

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dc.contributor.author Hadebe, Zanele C.
dc.contributor.editor Van der Westhuizen, Erica E.
dc.contributor.editor Croft, Vicki F.
dc.contributor.other International Conference of Animal Health Information Specialists (5th : 2005 : Onderstepoort, South Africa)
dc.coverage.spatial Africa en
dc.coverage.spatial Zimbabwe en
dc.date.accessioned 2008-06-18T10:21:54Z
dc.date.available 2008-06-18T10:21:54Z
dc.date.created 2005
dc.date.issued 2007
dc.description Includes bibliographical references en
dc.description.abstract The marketing mix management has dominated market thought and research since it was introduced 40 years ago. Recently, the emphasis has moved from traditional marketing to a more relationship/customer-oriented approach. With the advent of technological developments offering easy availability and instant access to information, customers’ expectations for information have been raised to an enormous extent, both in terms of delivery as well as in the quality of information services and products. It is incumbent upon us, therefore, as librarians to build, develop and maintain relationships with our customers for long-term survival and growth in this competitive environment. These changes have also put under the spotlight the entire concept of what a library is and what it does. For us operating in the framework of an academic setting, libraries will always be necessary as a resource for gaining knowledge for students, faculty and staff. How well we maintain this level of necessity is in our hands. Our value will be judged by the effectiveness and quality of our service. en
dc.description.statementofresponsibility by Zanele C. Hadebe en
dc.description.uri http://www.library.up.ac.za/vet/icahis en
dc.format.extent 92944 bytes
dc.format.extent 4 p. : col. photo en
dc.format.mimetype application/pdf
dc.identifier.citation Hadebe, ZC 2006, 'Client relationship marketing in the provision of animal health information: implications for librarians' in Van der Westhuizen, EE & Croft, V (eds), Running wild, running free: capturing, harnessing and disseminating knowledge flows in support of animal health: 5th International Conference of Animal Health Information Specialists, 4-7 July 2005, Onderstepoort, South Africa, University of Pretoria, Veterinary Science Library, Pretoria, pp. 33-36. en
dc.identifier.isbn 1868565482
dc.identifier.uri http://hdl.handle.net/2263/5975
dc.language.iso en en
dc.publisher University of Pretoria, Veterinary Science Library en
dc.relation.ispartof Session 1: Library products and services en
dc.relation.requires Adobe Acrobat Reader, version 6.0 or higher en
dc.rights ©University of Pretoria en
dc.source Original conference proceedings: Van der Westhuizen, EE & Croft, V (eds) 2006, 'Running wild, running free: capturing, harnessing and disseminating knowledge flows in support of animal health: 5th International Conference of Animal Health Information Specialists, 4-7 July 2005, Onderstepoort, South Africa', University of Pretoria, Veterinary Science Library, Pretoria, South Africa. 160 p. en
dc.subject ICAHIS proceedings en
dc.subject Marketing en
dc.subject Veterinary Science Library University of Zimbabwe en
dc.subject Client relations en
dc.subject Animal health information en
dc.subject.lcsh Veterinary medicine -- Information services -- Zimbabwe en
dc.subject.lcsh Information services -- Marketing en
dc.title Client relationship marketing in the provision of animal health information : implications for librarians en
dc.title.alternative 5th International Conference of Animal Health Information Specialists, 4-7 July 2005, Onderstepoort, South Africa en
dc.title.alternative Running wild, running free : capturing, harnessing and disseminating knowledge flows in support of animal health en
dc.type Text en


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