Abstract:
This article provides an overview of the current trends in assessment practice within
the field of graphic design. The demands placed on educators to apply sound
assessment practice for Higher Education subjects is as intense in the field of
graphic design as in any other. Forcing the assessment of creative visual work into
existing assessment methodologies is incongruous and is often, for good reason, met
with resistance from lecturers in this field. Practical art and design modules tend to
fall outside of the recognised assessment methodologies as the type of skills and
thinking that students must evidence are difficult to define. Lecturers, in order to
encouraging creativity, prefer to leave outcomes open ended in order to
accommodate the unexpected and unique solutions that students are encouraged to
achieve. This and the atypical assessment approaches taken in design subjects
make justifying assessment practice to the various role players challenging. In this
article current trends that make assessment more transparent, encourage deep
learning and give the opportunity to assess not only the final artefact, but the creative
process and the development of the learner as a design practitioner, are identified.
These approaches can provide lecturers with the basis for building sound assessment structures and empowering them to clearly justify their assessment
practice.
