dc.contributor.author |
Tselepis, Thea J.
|
|
dc.contributor.author |
Mastamet-Mason, Anne
|
|
dc.contributor.author |
Antonites, Alexander Josef
|
|
dc.date.accessioned |
2016-11-23T06:02:29Z |
|
dc.date.available |
2016-11-23T06:02:29Z |
|
dc.date.issued |
2016-08-31 |
|
dc.description.abstract |
BACKGROUND : The number of apparel manufacturers in the South African clothing and textile
industry is diminishing due to competition with importing apparel manufacturers.
Nevertheless, South African small and micro-businesses still manufacture clothing products to
meet the needs of the local markets.
AIM : This study set out to explore and describe the role of collective creativity in the design
process of a South African clothing small business that provides innovative clothing to local
niche markets.
SETTING : The small and micro-businesses are typically owned by designers who can be viewed
as artisan entrepreneurs. However, the competition for the local market is very competitive,
and innovative designs and design processes can promote the competitiveness of the clothing
small and micro-businesses.
METHOD : A case study research design was implemented in the study, which included
qualitative research methods. Semi-structured interviews, participant observation and analysis
of the products against an innovation design framework were done.
RESULTS : The findings suggest that a collaborative design process supports the collective
creativity of the particular owner-designers. Collective creativity enables innovative clothing
products that result from the design process and it also reduced the perceived risk that the
owner-designers experienced with regard to launching a ready-to-wear range.
CONCLUSION : It is argued that collective creativity contributes to sustaining innovative design
and enhances abductive reasoning for problem solving. Abductive reasoning, which is
typically associated with design thinking, could be important for entrepreneurial thinking and
recommendations in this regard are made. |
en_ZA |
dc.description.department |
Business Management |
en_ZA |
dc.description.librarian |
am2016 |
en_ZA |
dc.description.uri |
http://www.sajesbm.co.za |
en_ZA |
dc.identifier.citation |
Tselepis, T.J., Mastamet-
Mason, A. & Antonites, A.J.,
2016, ‘Collaborating to
compete: The role of
collective creativity in a South
African clothing design small
business’, Southern African
Journal of Entrepreneurship
and Small Business
Management 8(1), a58.
http://dx.DOI.org/ 10.4102/sajesbm.v8i1.58. |
en_ZA |
dc.identifier.issn |
1015-3977 (print) |
|
dc.identifier.issn |
2071-3185 (online) |
|
dc.identifier.other |
10.4102/sajesbm.v8i1.58 |
|
dc.identifier.uri |
http://hdl.handle.net/2263/58250 |
|
dc.language.iso |
en |
en_ZA |
dc.publisher |
University of Pretoria, Department of Business Management & Academic Entrepreneurship Society of South Africa (AcES) |
en_ZA |
dc.rights |
© 2016. The Authors.
Licensee: AOSIS. This work
is licensed under the
Creative Commons
Attribution License. |
en_ZA |
dc.subject |
Clothing products |
en_ZA |
dc.subject |
Local markets |
en_ZA |
dc.subject |
South African clothing and textile industry |
en_ZA |
dc.subject |
South African small and micro-businesses |
en_ZA |
dc.subject |
Collective creativity |
en_ZA |
dc.subject |
Design process |
en_ZA |
dc.subject |
South African clothing small business |
en_ZA |
dc.subject |
Innovative clothing |
en_ZA |
dc.title |
Collaborating to compete : the role of collective creativity in a South African clothing design small business |
en_ZA |
dc.type |
Article |
en_ZA |