Many scholars have dedicated their studies to understanding the kind of assistance given to small business.
Likewise, numerous studies have concentrated on how government in particular, through a small business
policy, can be instrumental in providing business support. This article evaluates South Africa‘s small
business policy by concentrating on its objectives, outputs and outcomes. Studies evaluating small business
policy according to its objectives, outputs and outcomes, have been limited. Such policy evaluation goes
beyond merely reporting to understanding why certain phenomena take place. As an emerging economy,
South Africa is in dire need of well-developed policies. This article proposes that understanding the link
between small business policy and the age and location of a business may help government to refine policy
formulation and design. Using a survey method and cross-sectional research design, the sample size of 340
respondents consisted of start-up and established business owners. This study found that not the age of the
business, but only its location (the metropolitan municipality where the business is located) has a
statistically significant effect on the objectives, outputs and outcomes of the small business policy. These
findings should assist both national and international policymakers to identify specific context-bound
interventions relevant to the location of businesses with a view to improving them.