Successfully applying profit-oriented business principles to non-profit-making organisations
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University of Pretoria
Abstract
If an organisation does not seek to make monetary profit, what does it do and why does it
exist? A not-for-profit organisation, or non-profit organisation, exists to provide value to
a particular constituency and, generally, it provides this value by offering a set of
services. Examples of not-for-profit organisations are: public schools, most colleges and
universities, government agencies, social and human service organisations, some
hospitals, religious organisations, sports clubs, community theatres, symphony groups,
charities and others.
Chapter 1 is a summary of the problem statement, methodology and research in this
paper. Chapter 2 will discuss definitions and strategies. Chapter 3 examines for-profit
organisations, their management characteristics and the strategies they apply. Chapter 4
goes on to discuss not-for-profit organisations and how they are managed. Lastly,
Chapter 5 reviews the findings in the previous chapters and makes recommendations.
As the cases will reveal, the differences between not-for-profit and for-profit "business
decision making" are sometimes subtle, but it is clear that not-for-profit organisations
cannot blindly apply business methods and principles without appropriate adaptation.
This necessary caution applies to a wide variety of decisions which include pricing,
investment of funds, the outsourcing of tasks, deciding whether to undertake a
commercial venture, deciding whether to collaborate with a business corporation,
determining employee compensation levels and investment in fund raising operations.
Conventional business principles help organisations to run efficiently and effectively, but
. they are built on the underlying assumption that the purpose of the organisation is to
make as much money as possible. Not-for-profit organisations must also be efficient and effective in their use of resources,
but they must do so in a way that maximises the impact of their social missions, and at
the same time ensures their financial survival.
Description
Dissertation (MBusiness Admin)--University of Pretoria, 2002.
Keywords
UCTD
Sustainable Development Goals
Citation
Malan, D 2002, Successfully applying profit-oriented business principles to non-profit-making organisations, MBusiness Admin Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/58070>