Marketing public transport projects

Show simple item record Butchart, S. en 2016-11-14T07:01:08Z 2016-11-14T07:01:08Z 2016 en
dc.description No paper, Abstract only en
dc.description Paper presented at the 35th Annual Southern African Transport Conference 4-7 July 2016 "Transport ? a catalyst for socio-economic growth and development opportunities to improve quality of life", CSIR International Convention Centre, Pretoria, South Africa. en
dc.description.abstract Marketing is changing - from brand-centric marketing to user-centric content. Content marketing is the global trend which winning public transport operators and authorities need to embrace. In this presentation Sara will take you through why your next public transport marketing strategy shouldn?t focus only on the service; how to create relevant engaging content against the user experience model and the approach to delivering content on various media platforms. en
dc.description.sponsorship The Minister of Transport, South Africa en
dc.description.sponsorship Transportation Research Board of the USA en
dc.format.medium PDF en
dc.identifier.citation Butchart, S 2016, "Marketing public transport projects", No paper, Abstract only en
dc.identifier.isbn 978-1-920017-64-4 en
dc.language.iso en en
dc.publisher Southern African Transport Conference en
dc.rights Southern African Transport Conference en
dc.subject.lcsh Transportation en
dc.subject.lcsh Transportation -- Africa en
dc.subject.lcsh Transportation -- Southern Africa en
dc.title Marketing public transport projects en
dc.type Presentation en

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