Marketing is changing - from brand-centric marketing to user-centric content. Content marketing is the global trend which winning public transport operators and authorities need to embrace. In this presentation Sara will take you through why your next public transport marketing strategy shouldn?t focus only on the service; how to create relevant engaging content against the user experience model and the approach to delivering content on various media platforms.
No paper, Abstract only
Paper presented at the 35th Annual Southern African Transport Conference 4-7 July 2016 "Transport ? a catalyst for socio-economic
growth and development opportunities to improve quality of life", CSIR International Convention Centre, Pretoria, South Africa.