The primary focus of information design products is the communication of a specific message to the end user in a way that is clear, accessible and easy to understand. Appropriate design has the advantage of preventing poor user experiences and lost opportunities. A well designed information sign will also meet the needs of the general environment or population, rather than just the needs of a special-interest group. The true spirit of ?universal design? is recognised when a good design transcends the needs of a specific group and instead becomes a design which meets the requirements of all user groups. World class information signs will therefore allow for the convenience and safety of all users.
Increased awareness of pedestrian and public transport user needs are translated into the implementation of advanced technological designs, instruments and facilities in urban environments. Audible, tactile pedestrian push button instruments are an example of this type of technological advances found at signalised intersections in recent years. With the implementation of such new or different technology, additional user information may minimise the safety risk created when signalised pedestrian crossings are misinterpreted or used inappropriately by road users. International precedents in this field indicate the benefit of providing additional user information in the form of pedestrian safety signs to compliment new or updated pedestrian bush button instruments.
This papers describes a project commissioned by the City of Cape Town for the conceptualisation, design development and production of an accessible pedestrian information sign to be implemented at signalised pedestrian crossings in Cape Town. The objective of this project is to increase pedestrian and road user awareness and understanding of the way in which the pedestrian bush button instrument should be used.
Paper presented at the 35th Annual Southern African Transport Conference 4-7 July 2016 "Transport ? a catalyst for socio-economic
growth and development opportunities to improve quality of life", CSIR International Convention Centre, Pretoria, South Africa.