New service development : a literature survey

Show simple item record Smit, D.N.E. Du Plessis, P.J. 2008-05-22T12:12:53Z 2008-05-22T12:12:53Z 2000-07
dc.description.abstract The multifaceted, complex process of new product development could be regarded as the single most important factor driving firm success or failure in the maturing telecommunications industry. The speedy introduction of innovative new services with a customer quality orientation is needed to excel in this extremely competitive environment. Approaches proposed to a service marketing strategy include the exploitation of similarities with product development, relating, or even transforming, the service to a product or something tangible, management of temporary supply/demand imbalances and service flowcharting/blueprinting. Sensitivity towards ethical issues is important to avoid a negative reputation and to get a name for being honest, fair and accepting of responsibility for the consequences of the service developed. Globalisation, deregulation (which causes increased competition) and the shifting of patent law in favour of the inventor drive the increased importance of intellectual property protection, to prevent competitors stealing inventions and new service concepts. To qualify for patent protection, a concept must be new, useful and not obvious to someone with knowledge in the field. In the case of new service development, one cannot apply all the principles and practices to protect intellectual property. However, it is surmised that an organisation can maintain a competitive advantage with new services by encapsulating and integrating such services in internal expert systems, software and firewalls to entry. Internal safeguards and the confidentiality of systems are obvious policies. Potential research topics are offered. en
dc.format.extent 1433937 bytes
dc.format.mimetype application/pdf
dc.identifier.citation Smit, DNE & Du Plessis, PJ 2000, 'New service development: a literature survey', Southern African Business Review, vol. 4, no. 1, pp. 54-65. [] en
dc.identifier.issn 1561-896X
dc.language.iso en en
dc.publisher College of Economic and Management Sciences, University of South Africa en
dc.rights College of Economic and Management Sciences, University of South Africa en
dc.subject Product development en
dc.subject New services en
dc.subject Management en
dc.subject Companies en
dc.subject.lcsh New products en
dc.subject.lcsh Telecommunication en
dc.title New service development : a literature survey en
dc.type Article en

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