The travel industry has experienced major changes and continues to do
so. The airline industry is no longer paying commission to travel agents,
and agents are now charging fees to clients for various types of services,
as business and leisure travel become increasingly specialised. The role
of the travel agent has changed from that of an agent for the supplier to
an agent for the customer. For business travel, the travel agent has
evolved into a travel management company serving the business and
corporate travel market. Traditional travel agencies have started to
focus more on the leisure traveller. The development of the Internet has
resulted in a proliferation of channels that can be accessed by the
leisure traveller, further eroding the role of the travel agent as a provider
of travel information and a mechanism for reservations and transactions.
The question that arises is whether the customers of a leisure
travel agency are willing to pay for services that could feasibly be
obtained elsewhere. In this study, customers of a travel agency
franchise group were surveyed with respect to their willingness to pay
for the services rendered by a travel agent. The results show that many
leisure customers find that the services rendered by travel agencies are
important, but believe that a distinction should be made between the
type of service fee and whether the travel is international or local.
Corporate travel is that segment of the business travel market that can be described as travel undertaken by the employee of a particular organisation that has a substantial travel volume and where travel arrangements are ...
Four stakeholders are involved in corporate travel: management, travellers, travel suppliers and travel management companies. A successful corporate travel management process is dependent on cohesion of values between these ...
Lubbe, Berendien Anna(Faculty of Economic and Management Sciences, University of Pretoria, 2000-06)
This article gives an overview of the changes and developments in the travel industry and the way travel intermediaries like travel agents are responding to them. These changes include the deregulation of airlines and the ...