Determining strategies for success in the opera industry : a case study from Gauteng

Abstract

This study investigates strategies for success in the opera industry. It evaluates the current opera market and how it is affected by the negative economic climate that is being experienced. In order to achieve this aim, this study focuses on Salon Music, an entrepreneurial company that produces operas in Gauteng, South Africa. Through the study of both the artistic and financial management of the company, uncertainties faced by the directors were uncovered. The directors were then questioned on possible strategies that could be implemented to curb these uncertainties. In conclusion two aspects, namely funding and audience preference, were highlighted as the main elements in the market that create uncertainty. Strategies were then suggested to manage these uncertainties successfully.