Determining strategies for success in the opera industry : a case study from Gauteng

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dc.contributor.advisor Feenstra, Marianne en
dc.contributor.postgraduate Spies, Abraham Marthinus en
dc.date.accessioned 2016-06-27T12:18:00Z
dc.date.available 2016-06-27T12:18:00Z
dc.date.created 2016-04-13 en
dc.date.issued 2016 en
dc.description Mini Dissertation (MMus)--University of Pretoria, 2016. en
dc.description.abstract This study investigates strategies for success in the opera industry. It evaluates the current opera market and how it is affected by the negative economic climate that is being experienced. In order to achieve this aim, this study focuses on Salon Music, an entrepreneurial company that produces operas in Gauteng, South Africa. Through the study of both the artistic and financial management of the company, uncertainties faced by the directors were uncovered. The directors were then questioned on possible strategies that could be implemented to curb these uncertainties. In conclusion two aspects, namely funding and audience preference, were highlighted as the main elements in the market that create uncertainty. Strategies were then suggested to manage these uncertainties successfully. en
dc.description.availability Unrestricted en
dc.description.degree MMus en
dc.description.department Music en
dc.identifier.citation Spies, AM 2016, Determining strategies for success in the opera industry : a case study from Gauteng, MMus Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/53468> en
dc.identifier.other A2016 en
dc.identifier.uri http://hdl.handle.net/2263/53468
dc.language.iso en en
dc.publisher University of Pretoria en_ZA
dc.rights © 2016 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. en
dc.subject UCTD en
dc.title Determining strategies for success in the opera industry : a case study from Gauteng en
dc.type Mini Dissertation en


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