The de Villiers chocolate experience : a roll-out sensory retail branding experience strategy

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dc.contributor.advisor Konigk, Raymund en
dc.contributor.postgraduate Saunders, Nicola-Louise en
dc.date.accessioned 2016-06-22T13:54:42Z
dc.date.available 2016-06-22T13:54:42Z
dc.date.issued 2016 en
dc.description Mini Dissertation (MInt(Prof))--University of Pretoria, 2016. en
dc.description.abstract More and more, consumers are buying products online as a convenient alternative to traditional shopping. This massive shift means that brick-and-mortar retail stores could eventually become obsolete (Walker, 2014). Although the concept of experience design is already entrenched in the designer stores of first world countries, the developing countries of the world are fast on their heels. As a result, retail design becomes the largest factor in governing the experience of the store, product and brand and needs to be considered carefully by everyone involved in order to create a specific image in the mind of the consumer. Branding, sensory marketing and environmental psychology principles can be used as a basis for the design of a retail roll-out program for De Villiers Chocolate that will create a memorable experience in the mind of the user en
dc.description.availability Unrestricted en
dc.description.degree MInt(Prof) en
dc.description.department Architecture en
dc.description.librarian tm2016 en
dc.identifier.citation Saunders, N 2016, The de Villiers chocolate experience : a roll-out sensory retail branding experience strategy, MInt(Prof) Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/53342> en
dc.identifier.other A2016 en
dc.identifier.uri http://hdl.handle.net/2263/53342
dc.language.iso en en
dc.publisher University of Pretoria en_ZA
dc.rights © 2016 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. en
dc.subject UCTD en
dc.title The de Villiers chocolate experience : a roll-out sensory retail branding experience strategy en
dc.type Mini Dissertation en


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