Trading in freedom : rethinking conspicuous consumption in post-apartheid political economy

Show simple item record Kistner, Ulrike 2016-06-09T08:35:29Z 2015-03
dc.description.abstract This article investigates some accounts of conspicuous consumption in South Africa, tracing their variously linear, circular and disjunctive paths, identifying and explaining some methodological impasses, and concluding with reflections on the interrelation between distinct armatures of value and exchange. The first kind of trajectory that impinges in looking at accounts of conspicuous consumption post-apartheid is a linear one, indicating the direction ‘up from’ and ‘out of’ racially based discrimination and oppression structuring sumptuary regulations. With regard to this trajectory, I will show that this is not as linear as it may initially appear, proceeding from apartheid to its ‘post-’, but that it is indicated both in the liberation movement’s programmatics and in the aspirationalism mobilised by advertising and marketing strategies at an earlier stage. In considering the association of freedom with de-regulated consumption, a circularity emerges, in relation to which I would like to posit, for purposes of critical analysis, distinct forms of exchange implicit in the contexts described for the emergence of a new ‘middle class’ at a specific conjuncture, to then spell out some of their complex interrelations and dynamics. en_ZA
dc.description.department Philosophy en_ZA
dc.description.embargo 2016-09-30
dc.description.librarian hb2016 en_ZA
dc.description.uri en_ZA
dc.identifier.citation Ulrike Kistner (2015) Trading in freedom: rethinking conspicuous consumption in post-apartheid political economy, Critical Arts, 29:2, 240-259, DOI:10.1080/02560046.2015.1039207. en_ZA
dc.identifier.issn 0256-0046 (print)
dc.identifier.issn 1992-6049 (online)
dc.identifier.other 10.1080/02560046.2015.1039207
dc.language.iso en en_ZA
dc.publisher Routledge en_ZA
dc.rights © Critical Arts Projects & Unisa Press. This is an electronic version of an article published in Critical Arts: South-North Cultural and Media Studies, vol. 29, no. 2, pp. 2490- 259 SI, 2015. doi : 10.1080/02560046.2015.1039207. Critical Arts: South-North Cultural and Media Studies is available online at : en_ZA
dc.subject Conspicuous consumption en_ZA
dc.subject Equivalence en_ZA
dc.subject Social distinction en_ZA
dc.subject Social stratification en_ZA
dc.subject Sumptuary regulation en_ZA
dc.subject Tournaments of value en_ZA
dc.title Trading in freedom : rethinking conspicuous consumption in post-apartheid political economy en_ZA
dc.type Postprint Article en_ZA

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