Abstract:
In a consumer-driven world, consumers want to experience a connection
between the product that they are consuming and the product’s origin. To
guarantee the validity of this connection and therefore the origin attribute of
the product, traceability systems are required. The main purpose of this paper
is to assess current traceability systems implemented in South African sheep
abattoirs, thereby establishing their ability to guarantee the origin of a carcass.
Research indicated that the South African sheep abattoirs have traceability
systems in place and they can guarantee the origin of a meat product. The
descriptive analysis and hypothesis tests identified the tipping factor for the
implementation of a traceability system, as the requirement from retail markets
to which these abattoirs deliver their product.
