Co-benefits of addressing climate change can motivate action around the world

Show simple item record Bain, Paul G. Milfront, Taciano L. Kashima, Yoshihisa Bilewicz, Michal Doron, Guy Garðarsdóttir, Ragna B. Gouveia, Valdiney V. Guan, Yanjun Johansson, Lars-Olof Pasquali, Carlota Corral-Verdugo, Victor Aragonas, Juan Ignacio Utsugi, Akira Demarque, Christophe Otto, Siegmar Park, Joonha Soland, Martin Steg, Linda González, Roberto Lebedeva, Nadezhda Madsen, Ole Jacob Akotia, Charity S. Kurz, Tim Saiz, Jose Luis Schultz, P. Wesley Einarsdóttir, Gró Saviolidis, Nina M.
dc.contributor.upauthor Wagner, Claire 2016-03-17T06:12:33Z 2016-01
dc.description.abstract Personal and political action on climate change is traditionally thought to be motivated by people accepting its reality and importance. However, convincing the public that climate change is real faces powerful ideological obstacles1, 2, 3, 4, and climate change is slipping in public importance in many countries5, 6. Here we investigate a different approach, identifying whether potential co-benefits of addressing climate change7 could motivate pro-environmental behaviour around the world for both those convinced and unconvinced that climate change is real. We describe an integrated framework for assessing beliefs about co-benefits8, distinguishing social conditions (for example, economic development, reduced pollution or disease) and community character (for example, benevolence, competence). Data from all inhabited continents (24 countries; 6,196 participants) showed that two co-benefit types, Development (economic and scientific advancement) and Benevolence (a more moral and caring community), motivated public, private and financial actions to address climate change to a similar degree as believing climate change is important. Critically, relationships were similar for both convinced and unconvinced participants, showing that co-benefits can motivate action across ideological divides. These relationships were also independent of perceived climate change importance, and could not be explained by political ideology, age, or gender. Communicating co-benefits could motivate action on climate change where traditional approaches have stalled. en_ZA
dc.description.embargo 2016-06-30
dc.description.librarian hb2015 en_ZA
dc.description.uri en_ZA
dc.identifier.citation Bain, PG, Milfont, TL, Kashima, Y et al. 2016, 'Co-benefits of addressing climate change can motivate action around the world', Nature Climate Change, vol. 6, no. 2, pp. 154-157. en_ZA
dc.identifier.issn 1758-678X (print)
dc.identifier.issn 1758-6798 (online)
dc.identifier.other 10.1038/nclimate2814
dc.language.iso en en_ZA
dc.publisher Nature Publishing Group en_ZA
dc.rights Nature Publishing Group en_ZA
dc.subject Psychology en_ZA
dc.subject Climate change en_ZA
dc.subject Mitigation en_ZA
dc.title Co-benefits of addressing climate change can motivate action around the world en_ZA
dc.type Postprint Article en_ZA

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