UPSpace Home
→
Gordon Institute of Business Science (GIBS)
→
Theses and Dissertations (Gordon Institute of Business Science (GIBS))
→
Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Author

Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Author "Adriaanse, Justinus"

Now showing items 1-1 of 1

The impact of long tail distribution in keyword selection on the effectiveness of sponsored search advertising

Adriaanse, Justinus (University of Pretoria, 2010-07-02)

Search engines have revolutionised the access to information to the general public. Today search engines are the most important promotional method on the Internet. Sponsored search dominates the revenue model behind this ...

Now showing items 1-1 of 1

Search UPSpace

Browse

All of UPSpace
This Collection
- Issue Date
- Authors
- Titles
- Subjects
- Supervisor
- UP Author
- UP Postgraduate
- Type

My Account

UPSpace Workspace