Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Subject "Value destruction"

Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Subject "Value destruction"

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  • Farquhar, Jillian Dawes; Robson, Julie (Sage, 2017-06)
    Selective demarketing is a strategic option for a firm to manage customers who are or are likely to be a poor fit with its offering. Research has investigated related areas such as customer profitability and relationship ...