Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Subject "Research"

Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Subject "Research"

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  • How to balance like an academic 
    Lindgreen, Adam; Di Benedetto, C. Anthony (Elsevier, 2020-07)
    The academic's tasks are usually succinctly described as research, teaching, and service. To be successful in one's career, each of these must be kept in balance, and prioritized correctly. This is challenging, as the tasks ...
  • How to collaborate really well with practitioners 
    Di Benedetto, C. Anthony; Lindgreen, Adam; Storgaard, Marianne; Clarke, Ann Højbjerg (Elsevier, 2019-10)
    We offer a meta-perspective on the collaboration between university academics and business practitioners. While academics often intuitively and implicitly take an inside perspective, namely a university perspective, in ...
  • How to develop original, courageous ideas in business marketing research 
    Lindgreen, Adam; Di Benedetto, C. Anthony; Kock, Florian (Elsevier, 2021-05)
    Despite evidence of meticulous business-to business marketing research efforts, and the pleas of editors for truly original, ground-breaking research, there is still a shortage of original, courageous research ideas. To ...
  • How to translate great research into great teaching 
    Lindgreen, Adam; Di Benedetto, C. Anthony; Brodie, Roderick J.; Naude, Peter (Elsevier, 2020-02)
    No abstract available.
  • Moving the needle : publishing academic-practitioner research in Industrial Marketing Management 
    Van der Borgh, Michel; Schafers, Tobias; Lindgreen, Adam; Di Benedetto, C. Anthony (Elsevier, 2022-05)
    Industrial Marketing Management (IMM) has made academic-practitioner articles central to its development strategy, creating a section to incubate articles co-authored by academics and practitioners. In this editorial, we ...