Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Subject "Relationship quality"

Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Subject "Relationship quality"

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  • Perceived value, relationship quality and positive WOM intention in banking 
    Van Tonder, Estelle; Petzer, Daniël Johannes; Van Vuuren, Naomi; De Beer, Leon T. (Emerald, 2018)
    PURPOSE : The purpose of this paper is to explore the proposed relationships between perceived usefulness (a dimension of perceived value), the relationship quality factors (competence trust and continuous commitment) and ...