Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Subject "Qualitative research"
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Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Subject "Qualitative research"
Now showing items 1-2 of 2
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(Elsevier, 2021-10)By investigating the development, extent, and nature of qualitative research published in Industrial Marketing Management (IMM) over a recent decade, 2008–2017, we seek to offer an insightful review of its geographical ...
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(Juta, 2009-03)A number of distinguished scholars believe that for theory development to occur within a field, qualitative research must precede quantitative research in order for the field to progress toward maturity. The purpose of ...
Now showing items 1-2 of 2