Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Subject "Low-income consumer"

Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Subject "Low-income consumer"

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  • Value-in-acquisition : an institutional view 
    Chipp, Kerry; Williams, E.P. (Patricia); Lindgreen, Adam (Emerald, 2019)
    PURPOSE : By combining consumer culture theory and service dominant logic, this study proposes that value might be understood as value-in-acquisition, such that value outcomes result from the acquisition process in which ...