Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Subject "Customer centricity"

Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Subject "Customer centricity"

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  • Customer centricity : an empirical analysis in the micro-sized firm 
    Osakwe, Christian Nedu (Routledge, 2020)
    In theory, customer centricity has been suggested to provide many benefits for the firm. Empirically, there is however limited analysis on the factors that might encourage or constrain a firm from engaging in customer-centric ...