Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Subject "Communication"

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Institutional limits to service dominant logic and servitisation in innovation efforts in newspapers

Cestino, Joaquin; Berndt, Adele (Routledge, 2017)

This paper explores the implementation of service-orientated strategies within newspapers using SDL and servitisation as theoretical departure points. This perspective helps to interpret the advancements and barriers ...
Leading brand communication during crises : COVID-19 lockdown at Gautrain, South Africa

Scheepers, Caren Brenda; Ruiters, Michele; Mthombeni, Morris (Emerald, 2023-03)

LEARNING OUTCOMES : The learning outcomes of this study are as follows: 1. comprehending foundational dimensions of brand equity and criteria to compare the use of traditional and new media in leading brand communication ...
Management information sources and communication strategies for commercially oriented smallholder beef cattle producers in Limpopo Province, South Africa

Mapiye, Obvious; Makombe, Godswill; Mapiye, Cletos; Dzama, Kennedy (Sage, 2020-03)

A survey was conducted to identify management information sources and communication channels used by commercially oriented smallholder beef cattle producers (n=62) in Limpopo province, South Africa. A total of 62 commercially ...

Now showing items 1-3 of 3

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