Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Subject "Case study"

Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Subject "Case study"

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  • Lindgreen, Adam; Di Benedetto, C. Anthony; Beverland, Michael B. (Elsevier, 2020-04)
    Business-to-business marketing academics study complex phenomena, aiming to describe these phenomena through theoretical frameworks, explaining the relationships among the framework's constructs, and provide guidance and ...
  • Misch, A.; Tobin, Peter K.J. (University of Johannesburg, Department of Business Management, 2006)
    PURPOSE: The aim of this paper is to report on research into whether knowledge can be managed more effectively by taking into consideration the nature and complexity of information being received by members of an organisation; ...
  • Lindgreen, Adam; Di Benedetto, C. Anthony; Geersbro, Jens; Ritter, Thomas (Elsevier, 2018-02)
    This editorial summarizes both the development and impact of Peter LaPlaca, in terms of his work with and for the industrial and marketing purchasing research community, using several different perspectives. It also offers ...
  • Tobin, Peter K.J. (Computer Society of South Africa, 2007-06)
    This article explores the use of storytelling as part of an overall approach to the teaching of information technology in tertiary education. The author defines the context of use of storytelling in terms of the various ...