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Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by UP Author

Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by UP Author "Blake, Julian"

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The relationship between sports sponsorships and corporate financial returns in South Africa

Blake, Julian; Fourie, Sonja; Goldman, Michael Maurice (Emerald, 2019-02)

PURPOSE : Sponsorship is a major contributor to income in the South African sports arena, and is a critical component allowing sports unions to remain financially viable and sustainable. Sports sponsoring companies, however, ...

Now showing items 1-1 of 1

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