Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Author "Amegbe, Hayford"

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Towards achieving strong customer loyalty in the financial services industry : Ghanaian top banks’ customers as a test case

Amegbe, Hayford; Osakwe, Christian Nedu (Emerald, 2018)

PURPOSE : The purpose of this paper is to develop a better understanding of the practical matter of customer loyalty (CLOY) in the banking industry context. As such, this paper explores, in detail, the antecedent factors ...
A two-country study on the psychological antecedents to cryptocurrency investment decision-making

Osakwe, Christian Nedu; Dzandu, Michael D.; Amegbe, Hayford; Warsame, Mohammed Hersi; Ramayah, T. (Routledge, 2022)

This study seeks to investigate the psychological antecedents toward cryptocurrency investment decision-making. Using extended planned behavior model, data were collected from 517 sample respondents in Kenya and Ghana to ...

Now showing items 1-2 of 2

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