Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Title

Browsing Research Articles (Gordon Institute of Business Science (GIBS)) by Title

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  • How to balance like an academic 
    Lindgreen, Adam; Di Benedetto, C. Anthony (Elsevier, 2020-07)
    The academic's tasks are usually succinctly described as research, teaching, and service. To be successful in one's career, each of these must be kept in balance, and prioritized correctly. This is challenging, as the tasks ...
  • How to become a top business-to-business marketing scholar 
    Lindgreen, Adam; Di Benedetto, C. Anthony (Elsevier, 2020-04)
    Leading academics in business-to-business marketing were asked to reflect on their careers and to provide advice for doctoral students and early-career academics. Contributors responded to four broad, open-ended questions ...
  • How to build great research groups 
    Lindgreen, Adam; Di Benedetto, C. Anthony; Brodie, Roderick J.; Naude, Peter (Elsevier, 2019-08)
    Business school leaders would like to attract and keep the top research talent in order to stay competitive, attract high-potential students, and recruit the most promising young faculty. To accomplish these objectives, a ...
  • How to collaborate really well with practitioners 
    Di Benedetto, C. Anthony; Lindgreen, Adam; Storgaard, Marianne; Clarke, Ann Højbjerg (Elsevier, 2019-10)
    We offer a meta-perspective on the collaboration between university academics and business practitioners. While academics often intuitively and implicitly take an inside perspective, namely a university perspective, in ...
  • How to define, identify, and measure societal value 
    Lindgreen, Adam; Di Benedetto, C. Anthony; Clarke, Ann Hojbjerg; Evald, Majbritt Rostgaard; Bjørn-Andersen, Niels; Lambert, Douglas M. (Elsevier, 2021-08)
    At the same time as the productivity of academics have become more formalized and institutionalized with increasing emphasis on counting publications in high-ranking journals, citations, h-index, and so on, there is an ...
  • How to develop great conceptual frameworks for business-to-business marketing 
    Lindgreen, Adam; Di Benedetto, C. Anthony; Brodie, Roderick J.; Jaakkola, Elina (Elsevier, 2021-04)
    Robust conceptual frameworks are essential to building academic knowledge. Theory development involves high-quality conceptualization that integrates and builds on existing knowledge, possibly using a multi-disciplinary ...
  • How to develop original, courageous ideas in business marketing research 
    Lindgreen, Adam; Di Benedetto, C. Anthony; Kock, Florian (Elsevier, 2021-05)
    Despite evidence of meticulous business-to business marketing research efforts, and the pleas of editors for truly original, ground-breaking research, there is still a shortage of original, courageous research ideas. To ...
  • How to get great research cited 
    Lindgreen, Adam; Di Benedetto, C. Anthony; Brodie, Roderick J.; Fehrer, Julia; Van der Borgh, Michel (Elsevier, 2020-08)
    Academic success traditionally has been assessed by publications in highly ranked journals. Other measures of research quality such as citations are now available, and these measures offer a wider perspective of academic ...
  • How to guide your PH.D. students 
    Di Benedetto, C. Anthony; Lindgreen, Adam; Ringberg, Torsten (Elsevier, 2021-02)
    This editorial discusses the issues and challenges of Ph.D. student supervision. Several academic colleagues with much experience in Ph.D. supervision were asked to contribute their thoughts on this important task. We ...
  • How to prepare one's tenure or promotion dossier 
    Lindgreen, Adam; Di Benedetto, C. Anthony (Elsevier, 2022-04)
    In earlier editorials, we have written about challenges academics face: generating research ideas, working with students, getting published, staying relevant to our various audiences, and finding a balance among our ...
  • How to revise, and revise really well, for premier academic journals 
    LaPlaca, Peter; Lindgreen, Adam; Vanhamme, Joëlle; Di Benedetto, C. Anthony (Elsevier, 2018-07)
    Most of the premier academic journals in all fields routinely have rejection rates of 80%, 95%, or higher. All journals prefer articles that make significant contributions to the field. Revising a manuscript and responding ...
  • How to translate great research into great teaching 
    Lindgreen, Adam; Di Benedetto, C. Anthony; Brodie, Roderick J.; Naude, Peter (Elsevier, 2020-02)
    No abstract available.
  • How to undertake great cross-disciplinary research 
    Lindgreen, Adam; Di Benedetto, C. Anthony; Brodie, Roderick J.; Van der Borgh, Michel (Elsevier, 2020-10)
    As an applied social science, business-to-business research is inherently cross-disciplinary. The general theories that provide insight into business relationships, systems, and markets have disciplinary foundations in the ...
  • How to write really good articles for premier academic journals 
    LaPlaca, Peter; Lindgreen, Adam; Vanhamme, Joëlle (Elsevier, 2018-01)
    Most of the leading journals in all fields routinely have rejection rates of 80%, 95%, or higher. All journals prefer articles that make significant contributions to the field. This article discusses ways of how authors ...
  • How to write really good research funding applications 
    Lindgreen, Adam; Di Benedetto, C. Anthony; Verdich, Camilla; Vanhamme, Joelle; Venkatraman, Vinod; Pattinson, Steven; Clarke, Ann Hojbjerg; Khan, Zaheer (Elsevier, 2019-02)
    Academic researchers, including those early in their careers, are under intense pressure to write research funding applications and obtain external research funding. Yet relatively little guidance helps them navigate the ...
  • How to write up case-study methodology sections 
    Lindgreen, Adam; Di Benedetto, C. Anthony; Beverland, Michael B. (Elsevier, 2021-07)
    Business-to-business marketing academics study complex phenomena, aiming to describe these phenomena through theoretical frameworks, explaining the relationships among the framework's constructs, and provide guidance and ...
  • Human capital investments as sources of skills : an analysis at different entrepreneurship phases 
    Mamabolo, Mathukhwane Anastacia; Kerrin, Myres; Kele, Tumo (AOSIS Open Journals, 2017-05-24)
    BACKGROUND : Entrepreneurs need entrepreneurial skills to run their businesses. Skills can come from various sources, and the usage of the sources of skills can vary according to the different entrepreneurship phases. AIM ...
  • Identifying central banks with shareholding : an analysis based on a review of available literature 
    Rossouw, Jannie; Breytenbach, Adele (Economic History Society of Southern Africa, 2011-06)
    This paper reviews literature on private shareholding in central banks. The literature shows that only a very small number of central banks have private shareholders and the conditions of such shareholding differ ...
  • The impact and financial viability of rural women's food security projects in South Africa 
    Baloyi, Ishmael Y.; Makombe, Godswill (South African Association for Public Administration and Management, 2018-03)
    Small-scale farming is usually intended to contribute to food security, which could assist in the reduction of poverty. Despite South Africa being food secure at the national level, food insecurity exists at household level. ...
  • Impact investment : multiple stakeholders’ measurement of financial and social benefits 
    Harder, Darren; Scheepers, Caren Brenda (Routledge, 2023)
    The Impact Investing market which seeks to create intentional social impact, requires effective impact measurement. This research used exploratory methods to examine the Impact Investing market in South Africa. In total, ...