Browsing Gordon Institute of Business Science (GIBS) by Author "Abbratt, R."

Browsing Gordon Institute of Business Science (GIBS) by Author "Abbratt, R."

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  • Director’s perspectives on the meaning and dimensions of corporate reputation 
    Reddiar, Chantel Amanda; Kleyn, Nicola Susan; Abbratt, R. (Association for Professional Managers in South Africa, 2012)
    The purpose of this research is to explore the perspectives of directors to determine how they define, perceive, value, build and manage corporate reputation. A qualitative research design was employed. In order to gauge ...