Browsing Gordon Institute of Business Science (GIBS) by Supervisor "Abratt, Russell"

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Browsing Gordon Institute of Business Science (GIBS) by Supervisor "Abratt, Russell"

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  • Nostalgia in Consumer-Brand Relationships 
    Kleyn, Nicola Susan (University of Pretoria, 2011)
    This research focuses on the nostalgic connections that consumers build with brands. The study_s purpose was to determine the roles played by consumer characteristics and brand experiences in predicting a consumer_s nostalgic ...