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Browsing Gordon Institute of Business Science (GIBS) by Author "Farquhar, Jillian Dawes"
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Farquhar, Jillian Dawes; Lichy, Jessica; Althalathini, Doaa; Kachour, Maher; Michels, Nicolette
(Routledge, 2024)
This study aims to amplify theory and practice at the marketing/entrepreneurship interface (MEI) by proposing a revision to the key concept of value creation. Advances in marketing research suggest that value is co-created ...
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Farquhar, Jillian Dawes; Robson, Julie
(Sage, 2017-06)
Selective demarketing is a strategic option for a firm to manage customers who are or are likely to be a poor fit with its offering. Research has investigated related areas such as customer profitability and relationship ...
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Apostolidis, Chrysostomos; Brown, Jane; Farquhar, Jillian Dawes
(Emerald, 2023-11)
PURPOSE : This study aims to explore stigma in payday borrowing by investigating how the stigma associated with using such a service may spill over and affect other people, entities and relationships beyond the user within ...
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Farquhar, Jillian Dawes; Michels, Nicolette; Robson, Julie
(Elsevier, 2020-05)
The particular qualities of case study research have enabled the advancement of theory in industrial marketing research through revealing rich insight into context-specific phenomena. Triangulation is recommended as good ...