This thesis provides an analysis of the history of the new South African flag of 1994. It presents an overview account of the South African flag legacy from the early colonial period through to the first national flag of the Union of South Africa in 1928. Its main concern however is the process which culminated in the raising of a new national flag on 27 April 1994. It shows how the flag issue was integral to the negotiations aimed at addressing South Africa’s political future and it is within this context that it sets out the steps taken to address the matter. It also recounts how the process initially floundered before the current design - which has become one of the primary graphic symbols of identification for the new South Africa and its people - finally came into being. Despite the initial reaction to the design, it unpacks the extent to which the flag has been embraced by the South African population at large which has far exceeded expectation. Apart from its visual success, the flag is symbolic of the convergence and unification which is inextricably linked to the freedom and democracy which the new political dispensation encapsulated.