Browsing 5th International Conference of Animal Health Information Specialists by Subject "Veterinary Science Library University of Zimbabwe"

Browsing 5th International Conference of Animal Health Information Specialists by Subject "Veterinary Science Library University of Zimbabwe"

Sort by: Order: Results:

  • Client relationship marketing in the provision of animal health information : implications for librarians 
    Hadebe, Zanele C.; International Conference of Animal Health Information Specialists (5th : 2005 : Onderstepoort, South Africa); Van der Westhuizen, Erica E.; Croft, Vicki F. (University of Pretoria, Veterinary Science Library, 2007)
    The marketing mix management has dominated market thought and research since it was introduced 40 years ago. Recently, the emphasis has moved from traditional marketing to a more relationship/customer-oriented approach. ...