Browsing 5th International Conference of Animal Health Information Specialists by Author "Hadebe, Zanele C."

Browsing 5th International Conference of Animal Health Information Specialists by Author "Hadebe, Zanele C."

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  • Hadebe, Zanele C.; International Conference of Animal Health Information Specialists (5th : 2005 : Onderstepoort, South Africa); Van der Westhuizen, Erica E.; Croft, Vicki F. (University of Pretoria, Veterinary Science Library, 2007)
    The marketing mix management has dominated market thought and research since it was introduced 40 years ago. Recently, the emphasis has moved from traditional marketing to a more relationship/customer-oriented approach. ...