The role of memes in the construction of Facebook personae

Show simple item record Du Preez, Amanda Lombard, Elanie 2015-05-25T09:35:26Z 2015-05-25T09:35:26Z 2014-09
dc.description.abstract This research is based on the assumption that social media sites – such as Facebook, Twitter and YouTube – have changed the way in which memes (culturally transmitted ideas) are transmitted or spread. It is argued that social media have provided the most fertile environment for the replication of memes to date. The social networking site Facebook is the main social media example used throughout the research. The way in which Facebook is represented in film, as well as the ways in which the offline lives of the characters are affected by their social media profiles, specifically as depicted in the film Catfish (Joost and Schulman 2010) are analysed. Lastly, it is argued that one can construct an entirely new persona, or merely experiment with different aspects of who you are, on social media sites. This online persona can be influenced by the memes one chooses to spread online. Naturally, all memes carry connotations, values and judgements. These memes collate with one’s profile and, thus, the connotations attached to the memes one shares are then associated with one’s online persona/profile. It is found that although a social networking user tries to portray him/herself in an idealised manner, these memetic connotations give a true impression of his/her offline persona. As a result, there is not much difference between the user’s online and offline personae. en_ZA
dc.description.embargo 2016-03-30 en_ZA
dc.description.librarian hb2015 en_ZA
dc.description.uri en_ZA
dc.identifier.citation Amanda du Preez & Elanie Lombard (2014) The role of memes in the construction of Facebook personae, Communicatio: South African Journal for Communication Theory and Research, 40:3, 253-270, DOI :10.1080/02500167.2014.938671 en_ZA
dc.identifier.issn 0250-0167 (print)
dc.identifier.issn 1753-5379 (online)
dc.identifier.other 10.1080/02500167.2014.938671
dc.language.iso en en_ZA
dc.publisher Routledge en_ZA
dc.rights © Taylor and Francis. This is an electronic version of an article published in Communicatio, vol. 40, no. 3, pp.253-270, 2014. doi :10.1080/02500167.2014.938671. Communicatio is available online at : http://www.tandfonline.comloi/cijw20 en_ZA
dc.subject Facebook en_ZA
dc.subject Identity en_ZA
dc.subject Memes en_ZA
dc.subject Persona en_ZA
dc.subject Semiotics en_ZA
dc.subject Social media en_ZA
dc.subject Social networking en_ZA
dc.subject Web 2.0 en_ZA
dc.subject Culturally transmitted ideas en_ZA
dc.title The role of memes in the construction of Facebook personae en_ZA
dc.type Postprint Article en_ZA

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