Recruiting teachers online : marketing strategies and information dissemination practices of UK‐based agencies
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Date
Authors
De Villiers, Johannes Jozua Rian
Books, Sue
Journal Title
Journal ISSN
Volume Title
Publisher
Routledge
Abstract
A review of the websites of 43 UK-based agencies that are recruiting teachers in
South Africa and other countries finds that important information about what to
expect often is missing. An analysis of the marketing strategies shows that
agencies overall are promising schools thorough vetting of candidates and low
fees, are promising prospective teachers good pay while inviting them to imagine
an exciting life outside the classroom, and are assuring both that the agency can
make the “right” match. The article concludes with a list of recommendations for
candidates and for agencies.
Description
Keywords
Teacher migration, Online teacher recruitment, Overseas-trained teachers, United Kingdom (UK), South Africa (SA)
Sustainable Development Goals
Citation
Rian de Villiers & Sue Books (2009) Recruiting teachers online: marketing strategies and information dissemination practices of UK‐based agencies, Educational Review, 61:3, 315-325, DOI: 10.1080/00131910903045955.