Recruiting teachers online : marketing strategies and information dissemination practices of UK‐based agencies

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dc.contributor.author De Villiers, J.J.R. (Rian)
dc.contributor.author Books, Sue
dc.date.accessioned 2015-02-04T05:42:26Z
dc.date.available 2015-02-04T05:42:26Z
dc.date.issued 2009-08
dc.description.abstract A review of the websites of 43 UK-based agencies that are recruiting teachers in South Africa and other countries finds that important information about what to expect often is missing. An analysis of the marketing strategies shows that agencies overall are promising schools thorough vetting of candidates and low fees, are promising prospective teachers good pay while inviting them to imagine an exciting life outside the classroom, and are assuring both that the agency can make the “right” match. The article concludes with a list of recommendations for candidates and for agencies. en_ZA
dc.description.librarian hj2015 en_ZA
dc.description.uri http://www.tandfonline.com/loi/cedr20 en_ZA
dc.identifier.citation Rian de Villiers & Sue Books (2009) Recruiting teachers online: marketing strategies and information dissemination practices of UK‐based agencies, Educational Review, 61:3, 315-325, DOI: 10.1080/00131910903045955. en_ZA
dc.identifier.issn 0013-1911 (print)
dc.identifier.issn 1465-3397 (online)
dc.identifier.other 10.1080/00131910903045955
dc.identifier.uri http://hdl.handle.net/2263/43533
dc.language.iso en en_ZA
dc.publisher Routledge en_ZA
dc.rights © 2009 Educational Review. This is an electronic version of an article published in Educational Review, vol. 61, no. 3, pp. 315-325, 2009. doi : 10.1080/00131910903045955. Educational Review is available online at : http://www.tandfonline.com/loi/cedr20 en_ZA
dc.subject Teacher migration en_ZA
dc.subject Online teacher recruitment en_ZA
dc.subject Overseas-trained teachers en_ZA
dc.subject United Kingdom (UK) en_ZA
dc.subject South Africa (SA) en_ZA
dc.title Recruiting teachers online : marketing strategies and information dissemination practices of UK‐based agencies en_ZA
dc.type Postprint Article en_ZA


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