Achieving sustainability through strategically driven CSR in the South African retail sector

Show simple item record Du Plessis, Neeltje Grobler, Anske F. 2014-10-21T06:45:26Z 2014-10-21T06:45:26Z 2014-06
dc.description.abstract The purpose of the research was to indicate how strategically driven CSR in the retail sectorcan improve social and environmental well-being. A qualitative comparative case studydesign was followed. Through the literature review in the first phase, three previouslyunrelated components, namely Warren’s (2003) evolution of business legitimacy theory,Jensen’s (2001) three descriptors of the company as an agent in society; and Holmström’s(1997) social systemic Public Relations paradigm, were combined to develop a theoreticalframework against which the websites and the annual and sustainability reports of threeSouth African retailers were analysed in the second phase. Analyses were done at twolevels: the degree to which community relations and governance issues were representedat strategic level and the achievement of specific impact objectives at technical level. All threeretailers channelled CSR activities through either a foundation or a trust registered as a non-profit entity. This could be indicative of the importance assigned to their CRS initiatives.An ability to adapt to changes in the macro environment and surviving economic, politicaland social challenges was demonstrated. en_US
dc.description.librarian hb2014 en_US
dc.description.uri en_US
dc.identifier.citation Du Plessis, N & Grobler, AF 2014, 'Achieving sustainability through strategically driven CSR in the South African retail sector, Public Relations Review, vol. 40, no. 2, pp. 267-277. en_US
dc.identifier.issn 0363-8111 (print)
dc.identifier.issn 1873-4537 (online)
dc.identifier.other 10.1016/j.pubrev.2013.11.009
dc.language.iso en en_US
dc.publisher Elsevier en_US
dc.rights © 2014 Elsevier Inc. All rights reserved. Notice : this is the author’s version of a work that was accepted for publication in Public Relations Review. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Public Relations Review, vol. 40, no. 2, pp. 267-277, 2014. doi : 10.1016/j.pubrev.2013.11.009. en_US
dc.subject Evolution of business legitimacy en_US
dc.subject Company as an agent in society en_US
dc.subject Social systemic PR paradigm en_US
dc.subject Triple bottom line en_US
dc.subject Sustainability en_US
dc.subject Corporate social responsibility (CSR) en_US
dc.title Achieving sustainability through strategically driven CSR in the South African retail sector en_US
dc.type Postprint Article en_US

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