Competitive intelligence practices in Brazil : an exploratory study

Show simple item record Du Toit, Adeline S.A. Sewdass, Nisha 2014-08-11T05:32:18Z 2014
dc.description.abstract Competitive intelligence (CI) as a strategic management tool is essential for organisations in developing countries. This article provides an overview of the current state of CI in Brazil. A questionnaire survey methodology was used where questionnaires were administered to CI professionals in organisations in Brazil. Only 46.1 per cent of the organisations indicated that they cope above average with changes in the external environment and the majority of the respondents strongly agreed that the CI function assists to quantify/ qualify strategic choices. The respondents do not use sophisticated analytical techniques to analyse data. It is recommended that organisations in Brazil should seek to engage proactively with the global environment by revising their strategic priorities. They need to redress critical competitiveness issues, most notably the establishment of the CI function as a strategic tool. en_US
dc.description.embargo 2015-07-30
dc.description.librarian am2014 en_US
dc.description.uri en_US
dc.description.uri en_US
dc.identifier.citation Du Toit, A & Sewdass, N 2014, 'Competitive intelligence practices in Brazil : an exploratory study', Mousaion, vol.32, no. 1, pp. 84-97. en_US
dc.identifier.issn 0027-2639
dc.language.iso en en_US
dc.publisher Unisa Press en_US
dc.rights © Unisa Press en_US
dc.subject Brazil en_US
dc.subject Developing countries en_US
dc.subject Competitive intelligence (CI) en_US
dc.title Competitive intelligence practices in Brazil : an exploratory study en_US
dc.type Article en_US

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