Evangelism never was a popular concept or ministry. Two of the critical reasons for this might be the lack of real theological reflection on Evangelism from a holistic missional perspective on the one hand and, on the other hand, the way in which it has often been done. This research only mentions and summarises some of these approaches. The purpose is to explore a theological approach from the vantage point of the incarnation. A second departure point is taken about the important role that discipleship, within a Kingdom perspective, plays in the making of disciples as evangelism. While the implications for methodology are not spelt out in any detail, such implications are in a sense logically implied.