Implementing forward-integrated supply chain strategy to improve operational efficiency in South African FMCG manufacturers

Show simple item record

dc.contributor.advisor Kumar, Dinesh
dc.contributor.postgraduate Sibasa, Reginald
dc.date.accessioned 2014-07-07T08:21:30Z
dc.date.available 2014-07-07T08:21:30Z
dc.date.created 2104-04-30
dc.date.issued 2013 en_US
dc.description Dissertation (MBA)--University of Pretoria, 2013. en_US
dc.description.abstract Research Purpose: Customer focus has become increasing critical in order for organisations to effectively compete. Organisations operate in continuously changing environments, with dynamic customer needs requiring that organisations frequently revisit their strategic objectives. Supply chain integration provides organisations with an opportunity to keep up with these changing environments, offering a platform for collaboration with external partners. This research explores three of the customer-focused supply chain capabilities and their relationship with organisation’s operational efficiency and overall performance Research Methodology: A quantitative and descriptive correlational research approach was conducted, with a self-administered online survey questionnaire sent to selected employees of FMCG organisations. A basis of the research was formed through a literature review focused on supply chain integration, in particular on the three forward-integration capabilities of customer-closeness, use of integrative technologies, and information and knowledge sharing. The research carried out descriptive analysis and correlational testing between the forward-integrated supply chain capabilities, and operational efficiency and overall organisational performance effects. Research Findings: analysis carried out suggests that the three forward-integration capabilities contribute positively to process improvement of supply chain integration efficiency and organisational performance. Organisations should increase focus on their relationship with customers, embrace the use of technology and employ information as a strategic resource. en_US
dc.description.availability Unrestricted en_US
dc.description.degree MBA
dc.description.department Gordon Institute of Business Science (GIBS) en
dc.description.librarian lmgibs2014 en_US
dc.identifier.citation Sibasa, R 2013, Implementing forward-integrated supply chain strategy to improve operational efficiency in South African FMCG manufacturers, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/40582> en_US
dc.identifier.uri http://hdl.handle.net/2263/40582
dc.language.iso en en_US
dc.publisher University of Pretoria en_ZA
dc.rights © 2014 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. en_US
dc.subject UCTD
dc.subject Strategic alliances (Business) -- South Africa en_US
dc.subject Business logistics -- Management en_US
dc.title Implementing forward-integrated supply chain strategy to improve operational efficiency in South African FMCG manufacturers en_US
dc.type Mini Dissertation en_US


Files in this item

This item appears in the following Collection(s)

Show simple item record