Looking like a leader–facial shape predicts perceived height and leadership ability
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Date
Authors
Re, Daniel E.
Hunter, David W.
Coetzee, Vinet
Tiddeman, Bernard P.
Xiao, Dengke
DeBruine, L.M.
Jones, Benedict C.
Perrett, David Ian
Journal Title
Journal ISSN
Volume Title
Publisher
Public Library of Science
Abstract
Judgments of leadership ability from face images predict the outcomes of actual political elections and are correlated with
leadership success in the corporate world. The specific facial cues that people use to judge leadership remain unclear,
however. Physical height is also associated with political and organizational success, raising the possibility that facial cues of
height contribute to leadership perceptions. Consequently, we assessed whether cues to height exist in the face and, if so,
whether they are associated with perception of leadership ability. We found that facial cues to perceived height had a
strong relationship with perceived leadership ability. Furthermore, when allowed to manually manipulate faces, participants
increased facial cues associated with perceived height in order to maximize leadership perception. A morphometric analysis
of face shape revealed that structural facial masculinity was not responsible for the relationship between perceived height
and perceived leadership ability. Given the prominence of facial appearance in making social judgments, facial cues to
perceived height may have a significant influence on leadership selection.
Description
Keywords
Leadership ability, Face images, Prediction, Political elections, Leadership success
Sustainable Development Goals
Citation
Re DE, Hunter DW, Coetzee V, Tiddeman BP, Xiao D, et al. (2013) Looking Like a Leader–Facial Shape Predicts Perceived Height and Leadership Ability. PLoS ONE 8(12): e80957. DOI: 10.1371/journal.pone.0080957