This paper investigates the impact of venture start-up simulation on participants’ learning; it is concerned specifically with the relationship between experiential learning theory and critical
reflection within venture start-up simulation. This was carried out in empirical investigation of a simulation training game used to train entrepreneurs in a formal setting. The findings show significant improvement in their knowledge of finance, marketing operations and information use. Participants reported increased skills and intended behavioural changes in their own ventures. Finally, there was empirical support for the fact that critical reflection during experiential learning can greatly improve the standard of learning and has an immediate effect on participants’ behaviour.