Experiential retail has increasingly drawn attention in recent years as an innovative format whereby retailers could regain a competitive advantage in the saturated and consumer-dominated retail environment. Experiential ...
Retief, Miriam-Miri; Erasmus, Alet C. (Aletta Catharina); Petzer, Daniël Johannes(AOSIS Open Journals, 2018-07-30)
ORIENTATION : Experiential settings are becoming more popular to differentiate conventional
brick-and-mortar retailing which now faces fierce competition from multiple other retail
platforms.
RESEARCH PURPOSE : The study ...
