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Showing 10 out of a total of 10 results for collection: Research Articles (Marketing Management).
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Identifying the marketing channels that will attract millennials to national parks
Douglas, Anneli
;
Mostert, P.G. (Pierre)
;
Slabbert, Liandi Magdalena
(
Department of Recreation, Park, and Tourism Sciences at Texas AandM University
,
2019
)
Consumer brand engagement : refined measurement scales for product and service contexts
Ndhlovu, Thinkwell
;
Maree, Tania
(
Elsevier
,
2022-07
)
Friends with benefits : can firms benefit from consumers’ sense of community in brand Facebook pages?
Wiese, Melanie
;
Akareem, Husain Salilul
(
Emerald
,
2019-10
)
Online privacy-related predictors of Facebook usage intensity
Jordaan, Yolanda
;
Van Heerden, Gene
(
Elsevier
,
2017-05
)
The theory of planned behaviour and user engagement applied to Facebook advertising
Sanne, P.N.C. (Petra)
;
Wiese, Melanie
(
AOSIS Open Journals
,
2018-06-05
)
Motivation, engagement, attitudes and buying intent of female Facebook users
Le Roux, Irene
;
Maree, Tania
(
University of Johannesburg
,
2016-04-04
)
Dynamite in small packages : the engaged elite as an Facebook emerging niche market
Wiese, Melanie
;
Van Heerden, Gene
;
Maree, Tania
(
International Center for Information Technology and Development
,
2017-01
)
Perceptions of the effectiveness of Twitter as a crowdfunding communication tool for raising university fees
Qomfo, Salusiwe
;
Chiliya, Norman
;
Chuchu, Tinashe
;
Maziriri, Eugine Tafadzwa
;
Ndoro, T.T. (Tinashe)
(
University of the Free State
,
2019-12
)
Exploring the brand personalities of Facebook, YouTube, and LinkedIn
Mutsikiwa, Munyaradzi
;
Maree, Tania
(
Inderscience
,
2019-10
)
Examining the usage of Instagram as a source of information for young consumers when determining tourist destinations
Gumpo, Christina I.V.
;
Chuchu, Tinashe
;
Maziriri, Eugine T.
;
Madinga, Nkosivile W.
(
AOSIS Open Journals
,
2020-02
)
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