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Showing 9 out of a total of 9 results for collection: Research Articles (Marketing Management).
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Factors motivating consumers to engage in direct purchasing
Jordaan, Yolanda
(
Psychological Society of South Africa
,
2005-06
)
Fictional spokes-characters in brand advertisements and communication : a consumer's perspective
Mashwama, Vuyelwa Constance
;
Chuchu, Tinashe
;
Maziriri, Eugine Tafadzwa
(
University of the Free State
,
2020
)
Exploring the brand personalities of Facebook, YouTube, and LinkedIn
Mutsikiwa, Munyaradzi
;
Maree, Tania
(
Inderscience
,
2019-10
)
Privacy concerns and kinds of protective behaviour of victims of information privacy violations
Jordaan, Yolanda
(
Juta
,
2007-09
)
The perceptions of consumers aged 18-30 of "lesbian" appeals in advertising
Orr, R.S.
;
Van Rheede van Oudtshoorn, G.P.
;
Kotze, Theuns G.
(
Southern African Communication Association
,
2005-07
)
Multisensory dimensions effect on affective attitudes, restaurant attachment and positive word of mouth in quick-service restaurants
Mashao, Mmakoma Priscilla
;
Maziriri, Eugine Tafadzwa
;
Chuchu, Tinashe
(
Danubius University
,
2020
)
Technophobia : gender differences in the adoption of high-technology consumer products
Kotze, Theuns G.
;
Anderson, O.
;
Summerfield, K.
(
Association for Professional Managers in South Africa
,
2016
)
Country-of-origin product image and willingness to purchase vitamin supplements
Petzer, Daniël Johannes
;
Mostert, P.G. (Pierre)
(
SUN MeDIA
,
2010
)
An analysis of the intention of consumers to adopt branded mobile applications in South Africa
Minnaar, Pierre
;
Mototo, Lebogang
;
Chuchu, Tinashe
(
International Association of Online Engineering
,
2020
)
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Chuchu, Tinashe (3)
Jordaan, Yolanda (2)
Kotze, Theuns G. (2)
Maziriri, Eugine Tafadzwa (2)
Anderson, O. (1)
Maree, Tania (1)
Mashao, Mmakoma Priscilla (1)
Mashwama, Vuyelwa Constance (1)
Minnaar, Pierre (1)
Mostert, P.G. (Pierre) (1)
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Consumers (9)
Marketing communication (3)
Advertising (2)
Technology (2)
Advertisements (1)
Advertising appeals (1)
Applications (1)
Attachment (1)
Attitudes (1)
Bereidwilligheid (1)
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