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A marketing perspective on choice factors considered by South African first-year students in selecting a higher education institution
Wiese, Melanie
;
Van Heerden, Cornelius Hendrik, 1957-
;
Jordaan, Yolanda
;
North, Ernest J.
(
College of Economic and Management Sciences, University of South Africa
,
2009-04
)
Online engagement : implications of the 'like' button
Van Heerden, Danita
;
Wiese, Melanie
;
Van Heerden, Gene
(
MC Cant
,
2020-12
)
Emerging technologies : e-textbooks, one piece of the puzzle
Wiese, Melanie
;
Du Plessis, Giselle M.
(
Routledge
,
2017-09
)
Determining perceptions, attitudes and behaviour towards social network site advertising in a three-country context
Wiese, Melanie
;
Akareem, Husain Salilul
(
Routledge
,
2020-04
)
Black middle class township shoppers : a shopper typology
Mashaba, Nontuthuzelo
;
Wiese, Melanie
(
Routledge
,
2016-01
)
Differences in the usefulness of communication channels, as experienced by gender and ethnic groups during their university selection process
Wiese, Melanie
;
Jordaan, Yolanda
;
Van Heerden, Cornelius Hendrik, 1957-
(
Unisa Press and Taylor & Francis
,
2010-03
)
Demographic differences in adult consumers' decision-making styles in Tshwane, South Africa
Potgieter, Danita
;
Wiese, Melanie
;
Strasheim, Arien
(
South African Association of Family Ecology and Consumer Sciences
,
2013
)
Communicating to prospective students through appropriate sources of information : a comparative study of selected public higher education institutions
Wiese, Melanie
;
Jordaan, Yolanda
;
Van Heerden, Cornelius Hendrik, 1957-
(
Southern African Communication Association
,
2009-07
)
Parental influence on consumer and purchase behaviour of Generation Y
Wiese, Melanie
;
Kruger, Liezl-Marie
(
South African Association of Family Ecology and Consumer Sciences
,
2016
)
A framework for Facebook advertising effectiveness : a behavioral perspective
Wiese, Melanie
;
Martinez-Climent, Carla
;
Botella-Carrubi, Dolores
(
Elsevier
,
2020-03
)
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Author
Wiese, Melanie (33)
Jordaan, Yolanda (7)
Van Heerden, Cornelius Hendrik, 1957- (5)
Van Heerden, Gene (4)
Akareem, Husain Salilul (3)
Humbani, Michael (3)
Du Plessis, Giselle M. (2)
Makhitha, K.M. (Khathutshelo Mercy) (2)
Van der Westhuizen, Liezl-Marie (2)
Van Heerden, Neels, 1957- (2)
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Facebook (7)
Advertising (3)
Attitudes (3)
College choice -- South Africa (3)
Gender (3)
Social media (3)
Students (3)
Technology readiness index (TRI) (3)
Adoption (2)
Choice factors (2)
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2020 - 2024 (9)
2010 - 2019 (22)
2009 - 2009 (2)
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