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Showing 6 out of a total of 6 results for collection: Research Articles (Marketing Management).
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Does branded product placement in film enhance realism and product recognition by consumers?
Van der Waldt, De la Rey
;
Du Toit, L.S.
;
Redelinghuys, R.
(
Academic Journals
,
2007-05
)
Celebrity endorsements versus created spokespersons in advertising : a survey among students
Van der Waldt, De la Rey
;
Van Loggerenberg, M.
;
Wehmeyer, L.
(
Juta
,
2009-03
)
Attitudes of young consumers towards SMS advertising
Van der Waldt, De la Rey
;
Rebello, T.M.
;
Brown, W.J.
(
Academic Journals
,
2009-09
)
Gender differences on ethically charged product placements : the case of tobacco products, alcoholic beverages and weapons
Van der Waldt, De la Rey
;
Du Preez, L.D.
;
Williams, S.
(
School of Management, Tshwane University of Technology
,
2007
)
Information and source preferences of a student market in higher education
Bonnema, Jeanne Susan
;
Van der Waldt, De la Rey
(
Emerald
,
2008
)
A classification framework for out-of-home advertising media in South Africa
Roux, Therese
;
Van der Waldt, De la Rey
;
Ehlers, Lene
(
Routledge
,
2013-09-20
)
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Author
Van der Waldt, De la Rey (6)
Bonnema, Jeanne Susan (1)
Brown, W.J. (1)
Du Preez, L.D. (1)
Du Toit, L.S. (1)
Ehlers, Lene (1)
Rebello, T.M. (1)
Redelinghuys, R. (1)
Roux, Therese (1)
Van Loggerenberg, M. (1)
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Advertising (2)
Product placement in mass media (2)
Advertisement (1)
Advertising -- Alcoholic beverages (1)
Advertising -- Tobacco (1)
Advertising media (1)
Advertising media planning (1)
Alcoholic beverages (1)
Ambient out-of-home advertising (1)
Associations, institutions, etc. -- Management (1)
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2007 (2)
2009 (2)
2008 (1)
2013 (1)
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